If you want to market your services on the internet, building your business through email is a massively important skill.
One reason that email newsletters are so effective is that they keep you (and your services) in the minds of your potential clients. When your potential clients are ready, and they have a need for your service, they will contact you. More on Email Newsletters: Building Relationships With Your Potential Clients
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My colleague, Anne, was referred a new client from a close friend. The potential client looked for Anne online and couldn’t find her. Anne found out later that the client didn’t hire her because she didn’t have a website! Needless to say, Anne now has a beautiful website and is working with a new client in Singapore because of it. More on Attracting Your Perfect Clients Online
Here are more ideas on leveraging your time:
Develop a basic interactive presentation. Then, if you get asked to speak, you can adapt it to any audience without having to do a lot of work to prepare.
Don’t worry if you aren’t attending networking meetings. My colleagues like to tease me in saying that I built my coaching practice without ever attending a networking meeting or shaken anyone’s hand. More on Leveraging Your Biggest Asset - Part 2
The biggest resource you have is your time. Most practitioners are painfully aware that there is only so much time. Your time is money. What you do with your time is directly related to how much money you can make. More on Leveraging Your Biggest Asset - Part 1
Some people say that email newsletters are no longer effective. There are just too many of them.
I disagree.
Email newsletters establish you as an authority in your field, and you don’t even have to write a book! Although you will be able to if you write consistently for an email newsletter. And it doesn’t have to be hard.
In a few short years, my email newsletter has grown to over 16,000 subscribers. My coaching and EFT business has not only grown at warp speed, but I have connected with an incredibly FASCINATING group of people from all over the world — my clients.
I credit this phenomenal growth of my business to my email newsletter. It is clearly a marketing engine. More on Build Your EFT Practice With Email Newsletters